Giovanna Patruno

Giovanna Patruno is a translator, technical communicator, and localization specialist. Passionate about languages, world cultures, and all things digital, she specializes in intercultural and international communication, global content strategy, international customer experience, and digital globalization. She is the Principal Consultant at Contextus, a boutique content strategy and development consultancy that helps technology companies use content to solve business problems, achieve strategic goals, and meet customer needs.

01/08/2018

5 tips to create products and content that scale globally

Companies that have any hope of growing, competing, and succeeding internationally will need to think outside their home country—and this means adopting a global-first mindset to scale globally. Here’s how.

15/06/2017

Beyond localization: Why transcreation is essential for engaging the global audience

Used primarily in marketing and advertising, transcreation focuses on the concept of the campaign and on the intent of the message in order to provide cultural context and to recreate the nuances of its voice and tone.

5 tips to create products and content that scale globally

Beyond localization: Why transcreation is essential for engaging the global audience

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