08/06/2017
A short 4 step guide to cultural fluency for exporters
Building trust is often the key to sales success, but how do you build trust when you’re trading across borders and you’re not sure about the rules of the game?
Sara Knowles
Sara Knowles is an International Trade Adviser and a specialist in helping companies to overcome language and cultural barriers. Based in Manchester UK, Sara is passionate about helping people to grow sustainable international businesses which challenge 'the norm' and have global reach. She provides specialist advice for exporters on overcoming language and cultural barriers, strategic export planning, communications and marketing. She writes and speaks about intercultural skills, the case for languages in business, for careers, social inclusion, economic growth, brand-building and marketing.